Because I like commenting on things I know nothing about.
Recently, I saw a comic I didn't understand about Assassin's Creed. I don't remember where I saw it, but it certainly wasn't SomethingAwful, because I don't read it. So I Googled around, didn't see anything particularly worthy of notice, and dropped the matter.
Game Girl Advance apparently found the same comic deeply disturbing. She's just a liiiiiittle bit closer to the concept, so that makes sense.
Now, let's lay out the field: there are, in fact, attractive women in the games industry, especially on the art side of things. They seem to make up somewhere around 1/20-1/30 the population, at least here in Boston. It's roughly the same as the other tech industries I've worked in.
All of these women may catch local flak from the people they work with. I don't have a clue. But they don't catch flak from the game industry or players at large. They are completely unknown, no more or less popular than anyone else doing their job.
The only one catching anyone's attention is Jade.
I have to put the responsibility squarely on Ubisoft. I think that if any of the companies I've seen out here tried the same tactic, their front-woman would also catch flak.
This kind of backlash happens whenever anyone is made a front-person to the geek crowd, regardless of their qualities and abilities... and regardless of their gender.
Just do a search for "Jared Fogle sucks". You'll find tons of sites bashing that poor Subway Schlob, often in far more personal ways. Anyone can be drawn in a pornographic situation. It takes a real determined ass to tell everyone you were "the porn king" in college. I'd take the former over the latter any day.
Search for anyone who was made a spokesperson in something big, you'll find site after site after site lined up to knock them down. Hell, there are sites dedicated to slaughtering the Mythbuster's reputation, and they never even claimed to have one.
I'm not acting as an apologist. Or at least, I'm not trying to. I'm saying that if you toss someone to the sharks, there will be blood. It is always messy and ugly. This is not extraordinary, it's pretty run of the mill. It's a bit more graphic than usual, but a bit less personal than usual.
So, yeah, I'm sorry Jade got to meet the sharks face to... face. Being a spokesperson exposes you to the cesspool at the bottom of the barrel, and it always gets messy.
So think carefully if your company wants to make you The Face.