The Revolution's cool new name also offers a cool new study in peer pressure.
When it was announced, there was a pretty much instantaneous shout of hatred. I am part of that shout.
However, a mere day later, a few diehard voices have posted how it's a decent name because - get this - it's nonconformist.
Now I'm watching other people hesitate in their scorn and say, "maaaaaybe..."
As fascinating a study in peer pressure as it is, there is no "maybe". Just because a name is nonconformist does not redeem it. Nuking Seattle is nonconformist. Drinking gasoline is nonconformist. These are not things that are redeemed because they "sock it to the man". They are, regardless of what the public thinks, still stupid.
I admit, I don't know the Japanese market. Maybe it's cool in Japan.
But it isn't cool here, and we're one hell of a major market to piss off. "It wasn't built for you, the hardcore gamer: it was built for the 'mainstream'!" they say.
What mainstream will like this name? Give me one market segment. Just one. And don't try to say "6-8 years old". I know children in that age bracket. They won't like this name.
This is not a cool name. It is not an acceptable name. It is like selling a car named "Nova" in Mexico. But this is the first time I've seen a linguistic idiocy hit us instead of the other way around.
So, to everyone who thinks the name will work out okay: if you're right, it's solely because Nintendo spends lots and lots of money on advertising the name. It will not "work out okay" on its own.