I always wondered how alternate reality games such as ilovebees get started. Now I know.
It's a shame this game's puzzles are so... primitive. Rot 3? First-character-of-a-line "hidden messages"? Tabbable link puzzles?
I do like alternate reality games, but if I can make serious progress in five minutes, they're simply too easy. The individual "color puzzles" might hold something interesting, but chances are poor. I'll keep an eye on it, though: at the very least, it will be interesting to watch the progression (or stillbirth) of an alternate reality game. :)